NEW APPROACHES IN HRM

74 Conclusion Today’s World is a so called „ VUCA world ”. VUCA is an acronym for Volatility, Uncertainty, Complexity and Ambiguity as: · It influences leadership and organizational strategies - experiences and paradigms are put to the test because there is no longer one way or the one management tool · It demands a new direction and a new management behavior in order to achieve good results under the changed conditions · It encourages managers to find their own way and to deal more with people and their needs. Especially in today's digital world, a high degree of agility is required in all areas. Companies that need to rely on a highly qualified specialists workforce to secure their future business must develop and communicate a clear employer brand. In addition, you have to „ reinvent ” your sourcing strategy for new employees and the corresponding processes in the spirit of the candidate journey and constantly adapt to the changing frame conditions: · New digital channels and media; · Changing needs of the company; · Changing markets; · Changing labour market; · Changing competitors; · Changing values of the following generations, etc. Best practice was yesterday - best thinking is today! References · Hemeryck, W., 2017, Digital Transformation , Plato NetwerkVoka, Duval Union Consulting, (picture) Available at: https://www.slideshare.net/WardHemeryck/digital- transformation-plato-netwerk-voka · Manpower Group, 2019, Skills Revolution 4.0 · Moelleney, M., 2017, Future of Work , Zürich · Poppelaars, J., 2015, HR Analytics: Breaking through the wall in HR measurement , ORatWork, (picture) Available at: