NEW APPROACHES IN HRM

73 interested people from the generation of „ Mobile Natives ” is addressed. Benefits of HR analytics Furthermore the companies benefit from analytic „ big data ” tools offered by most of the networks (e.g. LinkedIn). They enable the company to select their target community based on a wide range of criteria and computer-based algorithms (skills, education, experience, employment with a competitor, analytics of „ likes ”) to raise a „ possible candidate ” database and to decide how to approach the individuals in this community in order to steer their interest for a possible employment. Figure 7 . How fortune 500 companies will attract top talents in 2019? Some large companies, especially in the high-tech industry, already are moving one step ahead: they focus their talent acquisition activities on three core tasks: · Intensive employer branding and establishing a large community of „ possible candidates ” . · Cultivate personal relationship to a selection interesting candidates within this community . · For each candidate they want to attract, they individually customize a job profile which is in line with the requirements of the candidate (job content, fulltime/part time, home office, location, development, etc.). Presently this is the ultimate shaping of implementing the „ candidate journey ” in talent sourcing, applied externally as well as internally.