NEW APPROACHES IN HRM

66 TOPIC 4 HR-THE NEW CHALLENGES IN THE PROCESS OF RECRUITMENT AND SELECTION Eduard SCHELLENBERG Lecturer HWZ University of Applied Sciences in Business Administration Exec. MBA HSG, University of St. Gallen Switzerland World nowadays Since digitization has also affected HR in recent years, the HR function and HR tasks are subject to significant changes. As a strategic component of corporate management, digitalization opens up completely new opportunities for HR on the one hand, and on the other hand it also changes the core process of recruitment to an extraordinary extent. It is arguably the greatest challenge for goal-oriented HR management not only to adapt to the „ new world ” and to focus on the vital task of attracting new employees for the company using the new opportunities, but also proactively use the means in today's digital world of the job market and to ensure that they are used in an adding value manner. Figure 1 . Development of Human Resources into a strategic competitive factor ( in accordance with Scholz, 2000 ) This can only succeed if HR has developed into a strategic partner function within corporate management and also fully fulfils its role as a change agent.