NEW APPROACHES IN HRM

41 Illustrative Cases Coca-Cola PET Bottle Made Entirely From Plants – greening existing business Vision to develop a more responsible alternative At the World Expo that took place in Milan in 2015, the Coca- Cola Company presented the world’s first PET plastic bottle made from plant materials and fully recyclable. „ PlantBottle packaging is The Coca- Cola Company’s vision to develop a more responsible plant-based alternative to packaging traditionally made from fossil fuels and other non-renewable materials. PlantBottle packaging uses patented technology that converts natural sugars found in plants into the ingredients for making PET plastic bottles .” Source: https://www.bioplasticsmagazine.com/en/news/meldungen/20150604_Coca- Cola.php Impossible and Beyond Meat - Plant-based burgers take center stage in a new food system Vegan offerings from Impossible and Beyond Meat quickly jumped from niche curiosities to featured players This year, vegan offerings from Impossible and Beyond Meat quickly jumped from niche curiosities to featured players on the menus of Burger King, McDonald’s, Dunkin’ Donuts, Subway, White Castle, KFC, and Carl’s Jr. They’re also sold in tens of thousands of grocery stores. Burger King credits the Impossible Whopper for its most successful quarter in four years. And Beyond Meat, when it went public in May, had the best IPO of the year up to that point. The alternative protein trend is also global, with Hong Kong-based Omni Pork offering vegan substitutes across Asia. This shift is important because the conventional, industrial food and agriculture industries (including the cows) produce a quarter or more of global carbon emissions. Both Impossible and Beyond have dramatically smaller footprints than industrial beef. In response, the conventional food business is talking more about regenerative systems and specifically “regenerative