NEW APPROACHES IN HRM

36 II. GREENING ECONOMY - EXPECTATIONS AND ACHIEVEMENTS The creation of green enterprises means facilitating the creation of new enterprises that deliver green goods and services or business diversification within existing enterprises to tap into green market opportunities. Conversion The transformation from traditional to a green economy is to the Green Economy a demanding process. To have or not to have resources is a matter of comparative advantage, but to turn a resource into a green context is a matter of competitive advantage. This is the arena where the businesses can prove their competitive advancements and transformative power. It is expected that a shift towards the green economy will unleash its full potentials for higher living standards of a huge number of people who live in poverty as well as to contribute to societal and economic development with greater respect towards natural resources and the environment in general. A shift to a greener economy could create 24 million new jobs globally by 2030 if the right policies are put in place, according to the International Labour Organization (ILO, 2018). One of the basic expectations of the green economy is to increase employment by creating new green jobs and greening existing ones. International Labour Organization (ILO, 2016) approach to the greening of the value chain consists of two main strategies: Ø the greening of existing enterprises, which focuses on the process. Ø the creation of green enterprises or green businesses to produce green goods and services. Greening of enterprises means helping enterprises of all types to continuously improve their resource productivity and environmental performance (greening the process). It also entails changing workplace behavior and practices through housekeeping measures, process control, and new technologies and equipment, all of which aim at cleaning the various aspects of production. From an ILO perspective, greening the workplace must include the strengthening of competitiveness and increasing both the quantity and quality of jobs while protecting the environment. The European Commission Report (2018) reviews the levels of