NEW APPROACHES IN HRM

35 Human well-being and economic activity are following increasing trajectories, while resource use is increasing, but at a much slower rate. This indicates relative well-being decoupling and relative resource decoupling, respectively. Moreover, economic activity is increasing while the environmental impacts are declining (absolute impact decoupling). This situation shows how decoupling will promote advances in human well-being, economic development, and the well-managed deployment of natural resources, all while reducing the negative environmental (and health) impacts arising from natural resource use. Ultimately, the long term aim is for the absolute decoupling also of resource use from economic activity and human well-being (IRP, 2019). Risks and barriers The transition from traditional to green economy implies a different kind of risks and barriers. Those barriers could be recognized on a macro and micro level. From the macro perspective, one of the main obstacles to faster progress towards the green economy is that the implementation of laws, policies, and strategies is not at a satisfactory level. Also, the level of harmonization between industry strategies is not always sufficient, and the degree of environmental integration into economic/ industry policies is, despite some progress, quite low. Problems are also evident with inadequate assessments and lack of financial resources needed for implementation, insufficiently developed systems for monitoring and evaluation of progress, and the like. From an enterprise perspective, the main barriers to an efficient implementation of the green economy also slowing down the greening process. Although it is expected that business leaders in a contemporary enterprise recognize the benefits of greening their businesses, their eagerness to implement that concept into their everyday business routine could be challenged by a lack of information on how to make their products and services green. This barrier is closely connected with the lack of technological advancement and innovative solutions needed for such businesses. Another barrier could be found on the customers, side due to a change in consumers' preferences over time and mismatch between corporate aspirations towards green practices and effective demand for green products and services. Consumer choices are not just about buying certain goods, but at the same time, financing certain businesses. Many companies do not have sufficient financial resources, human and organizational capacities to incorporate green economy standards into their business operations.