NEW APPROACHES IN HRM

94 According to Kenney & Reid (1986) planned training is the deliberate intervention aimed at achieving the learning necessary for improved job performance. Planned training according to Kenney and Reid consists of the following: · Identify and define training needs; · Define the learning required in terms of what skills and knowledge must be learned and what attitudes need to be changed; · Define the objectives of the training; · Plan training programs to meet the needs and objectives by using the right combination for training techniques and locations; · Decide who provides the training; · Evaluate training; · Amend and extend training as necessary . It is important to apply strategies that will enable the training to be meaningful because when the training is not well planned, the objective and the goals will not be fulfilled and this will result in wasting resources. The case below shows how Coventry University uses the appropriate measure to identify the gap in service, and they as well planned the training that is necessary for the problem to achieve the aim. Coventry University is recognized internationally for its expertise in health, peace building, and agroecology, and the world- leading caliber of its engineering and design graduates, particularly in the automotive field. Due to business competitive market, the organization source for international students remains competitive and this brings about cultural change. Therefore, to have an advantage over its competitor, the business must be able to meet the needs of their customers and the University goals & industry context is to improve the students experience at the university by understanding the cross-cultural behaviors, Support students to be successful in their studies and to maintain the standard of their business.