NEW APPROACHES IN HRM

38 Some authors broaden this framework by including corporate environmental (CER) (e.g. Tulsi and Ji, 2020) and corporate social responsibility (CSR) principles (Newman et al, 2016; Chowdhury et al, 2017), having in mind the three pillars of the green economy - economy, environment, and society. All the components of the GHRM process will be briefly discussed and illustrated by real-life examples. Green hiring process To fulfil their green vision, green employers want to attract green employees. This matching of expectations between two sides can be achieved through green recruitment and selection or green hiring process. This is a very important step in the hole GHRM process because of the dynamics of the HRM in general. In designing green job descriptions companies need to transpose their vision and green aspirations into clearly defined tasks of the potential applicants. Apart from attracting environmentally aware applicants through green job advertisements, at the same time, companies disseminating their positive image to the general public, which can be capitalized in terms of good reputation, higher customer spending, and recognition as a green enterprise. It is also worth emphasizing that a recruiting process per se should be green meaning paper-free recruitment process with minimal environmental impact. Green training Green training is an essential part of the GHRM process. This assumes constant involvement in the development of a green workforce. New knowledge and skills are essential were innovative production processes and new technologies are considered to upgrade and improve existing practices. Green training and involvement are big stimuli for creative solutions at the workplace but also at the company level. Green training and involvement of the employees at all levels will enhance the GHMR process and will contribute re-creation of the company's green objectives. However, training alone is not sufficient GHRM activity, because it could be sporadic and non- productive without strong employees’ motivation and proactive engagement in organizational environmental management.