NEW APPROACHES IN HRM

13 purchase tickets to the music concerts. The company gave artists a digital dais to connect with their fans, and the artists could also send an audio message to their fans for the fourth quarter of the year, Pandora reported revenue of US$392.6 million. Illustrative Case Accenture Strategy HR/Employee Experience study ABOUT ACCENTURE Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions - underpinned by the world’s largest delivery network - Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 425,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. ABOUT THE RESEARCH The Accenture Strategy HR/Employee Experience study surveyed 950 C- level executives and their direct reports―equally split between HR and non HR leaders―from Austra lia, Brazil, France, Germany, Italy, Spain, the United Kingdom and the United States about the role of the employee experience in their organization’s strategy and the role of HR in improving worker and business performance. Survey conducted in January – February, 2017. The parallels between a superior Customer Experience (CX) and employee experience (EX) are striking. An optimized CX generates loyalty and additional sales. A stellar EX attracts talent, boosts workforce engagement, productivity and retention. This in turn directly improves a business’ financial performance. Leading companies are starting to recognize the connection between CX and EX. Half (51%) of business leaders surveyed are planning to create individualized employee experiences comparable to consumer experiences in the next two years. As the lines between professional and personal life blur, employees increasingly want the relevant, convenient and engaging experiences they have outside of work to be replicated on the job. Above all, they want the opportunity to shape their workplace experiences on their terms. Exceptional EX, however, is not about giving employees unlimited choices. Nor is it characterized by