PEOPLE.IDEAS.PERFORMANCE

24 According to their results, entrepreneurs have a permanent, durable and distinctive value structure that is independent from country-specific cultural values. Figure 1. Value dimensions of Schwartz 6RXUFH Own construction on the basis of Schwartz (2011) 9$/8(6 2) (175(35(1(856 ,1 +81*$5< What are the values of Hungarian entrepreneurs? Sociological research on values has made significant efforts to answer that question. Authors of this field usually use data from different waves of the World Value Survey (WVS) and the European Social Survey (ESS) for analysis, and have come to several conclusions in analyzing Hungarians’ value choices. Csite (2009) analyses Hungarian systems of value from the aspect of the business environment, based on the European value surveys. Entrepreneurship as a value stands at the last place in Europe, while Hungarians consider it a little more significant; however, the proportion of those who perceive “businesses as a foundation of the economy of a country” is lower. The author claims that the majority of respondents would prefer to work as an employee rather than being an entrepreneur. Those who chose the latter would do this because of independence and self-realization, and in hope of a better income. Key components of the self-image of Hungarian entrepreneurs are diligence, ambition and hard work. But she also points out the fact that the prestige of being an entrepreneur is not very high in Hungary, and the majority of people prefer peace and stability. Comparing the social status of entrepreneurs with leaders and public officials, it is the lowest. In summary, the recognition of values and attitudes that are important in the entrepreneurial image is low in Hungary, and this may be the explanation for why the prestige of entrepreneurs is low and why the majority of respondents would rather opt for the stability given by big organizations rather than founding their own business. Later Luksander, Mike and Csite (2012) mapped the world of values of European, including Hungarian entrepreneurs. The analysis used 2008 data from the ESS, which was supplemented by a survey of businesses in 2011. According to them, the e ntrepreneur’s character is similar to that described by Schumpeter. The values of Hungarian entrepreneurs are essentially no different from those of European entrepreneurs. Autonomy and performance are important, they are looking for exciting challenges, but are more hedonistic compared to the average, attach low significance to providing equal