PEOPLE.IDEAS.PERFORMANCE

15 If in the past tools for identifying and retaining talents were IQ tests, skills or even psychological tests, Big Data has now become the new approach to hiring, allowing recruiters to ask if a candidate might be the best option possible for a job. Big Data can also provide surprising information about why employees choose to stay in a long-term job. For example, when Xerox giant asked job candidates about the average distance between home and work, he identified a deep association of this element with the degree of retention and involvement in the workplace. Big Data is the normal direction in HR, which identifies, clarifies and improves all processes with and about the most important resource of a company -People (Smartree, 2016). 7+( )8785( 2) (03/2<((6 21 7+( /$%25 0$5.(7 ,6 '(7(50,1(' %< ,0$*,1$7,21 &5($7,9,7< $1' 675$7(*< 2UJDQL]DWLRQ PHDQV 3HRSOH 3HRSOH ZKR FRQWULEXWH GDLO\ WR %XVLQHVV 'HYHORSPHQW Currently, on the labor market, employers find it hard to find the right people, and they find it difficult to attract new people. This is because today's candidates want more benefits, flexibility and competitive salaries than the market offers. According to the GuideWe Are HR, January - March 2018 Editon,unlike recent years, the candidates have diversified their needs for a new job: they want creatively decorated offices, access to the highest technology and multiple benefits. The ability to advance quickly in career is also taken into account(Pascari, 2018). Employers are therefore bound to involve more and more resources if they want to attract and retain the right people, emphasizes the quoted guide. In 2017, sales, logistics, engineering, management, finance and transport were the preferred areas for Romanian employees. Tops also include areas such as human resources, back office jobs, IT, quality control, and marketing. On the other hand, candidates showed low interest in media, radio and television, chemistry and real estate (Spiridon, 2018).With regard to the wage claims of Romanian employees, recruiters emphasize that there are discrepancies between what employees want and what the market actually offers them. Among those with the highest salary claims are employees who occupy managerial positions in insurance, architecture, design and design. In their case, the difference between what the market can offer and the value they want is not very high. The study reveals interesting results about the areas Romanians prefer to work. So if young people aged between 25 and 32 chose IT for the most part, 55 to 64 years of age show interest for construction, engineering and transport. Women prefer to have jobs in back office, human resources or public relations, followed by accounting and media. Instead, men prefer to work in transport, engineering, construction, commerce and IT (Spiridon, 2018). The study also refers to the Z generation, which is just entering the workforce. For those in this generation, the most interesting jobs were internships. „ They understand that without the experience of the faculty it is difficult to find a job after graduating , ” says the guide, who also formulates a series of recommendations for attracting new generations into the workforce. According to the guide, young Z needs experience, they link the trust in an employer to the opportunity to learn and advance in their career. In our opinion, Z generation will have a positive impact on the workplace, due to the predilection for technology, transparent communication and positive thinking. HR specialists show that work program flexibility is important for this generation.